Senior Project Manager Rebranding
About Zilveren Kruis
Zilveren Kruis is the largest health insurer in the Netherlands, serving over 4 million customers. As part of a multidisciplinary team, I worked on the complete rebranding of Zilveren Kruis, from strategy to production, including internal branding. This resulted in a completely new visual identity.
My role & impact
As Senior Project Manager Rebranding, I was responsible for ensuring that the project stayed on track, meeting its goals and deadlines. With multiple teams and departments involved, stakeholder management played a crucial role in my responsibilities. My contributions included:
- Project management & process coordination – Overseeing a seamless execution of the rebranding from start to finish
- Stakeholder management – Aligning and coordinating with internal and external stakeholders
- Internal branding – Implementing the new visual identity within the organization
- From strategy to execution – Managing the full transition to the new brand positioning
Through structured project management and close collaboration, the new brand identity was successfully rolled out both internally and externally.
Period: September 2018 – May 2020
