Accountmanager
About Schiphol Plaza
Schiphol Plaza is the bustling heart of Schiphol Airport, where travelers and visitors come together. With over 20 food and beverage concepts, it offers a wide variety of dining options. To increase visibility and attract more travelers to these restaurants and cafés, we developed the “Even Lekker Landen” campaign—encouraging passengers to take a moment to relax and enjoy the food offerings before departure or after landing.
My role & impact
As Account Manager for Schiphol, I managed the campaign from concept to execution. My responsibilities included:
- Project management & coordination – Overseeing the creative process from strategy to execution
- Creative & design direction – Managing creative teams, designers, and studios to develop all campaign assets
- Multichannel rollout – Producing and implementing outdoor (billboards), print, online, and POS materials
- Photography & image editing – Organizing and supervising photoshoots and image retouching for high-quality visuals
- Social media content – Producing and filming video content to support the campaign on social media
The campaign increased visibility and foot traffic to Schiphol Plaza’s food and beverage locations, introducing both passengers and visitors to its diverse hospitality offering.
Company: De Combinatie van Factoren
Period: May 2012
