vtwonen & design fair – Eigen Huis & Interieur House

About the vt wonen&design fair
In September 2016, the vt wonen&design fair took place at RAI Amsterdam. This leading home and interior event attracts tens of thousands of visitors annually, providing brands and interior magazines with a platform to bring their style and vision to life.

My role & impact
For the interior magazine Eigen Huis & Interieur, I created a unique experience home at the fair, working closely with a team of editors, stand builders, designers, and various advertisers. The result was an impressive 390 m² house, fully styled with high-end Italian design. Visitors could immerse themselves in the magazine’s aesthetic, exploring a kitchen, bathroom, living room, bedroom, and garden.

The event was a major success, attracting over 91,000 visitors in 2016, including consumers, press, bloggers, vloggers, and advertisers. This significantly boosted brand awareness and business opportunities. Additionally, the consumer rating of the stand improved, achieving a valuation index of 120, a notable increase compared to the previous year.

Company: Sanoma Media
Period: September 2016