Freelance
MARKETING & COMMUNICATIONS EXPERT
Looking for an experienced interim marketing and communications specialist with international expertise? You’re in the right place!
I am a senior marketing communications manager with a broad skill set and extensive experience in leadership roles. My background includes working at advertising and media agencies, international companies, and in-house marketing teams. This allows me to oversee projects from strategy to full execution.
I have worked with international companies in the Netherlands, Belgium, Germany, and Sweden, giving me a deep understanding of different markets and cultural dynamics. Additionally, I have founded and managed multiple businesses, further strengthening my strategic vision and hands-on approach.
MY STRENGTHS
I am a pioneer. I thrive on new challenges, discovering opportunities, and finding creative solutions. Whether it’s setting up a new marketing department, expanding into multiple countries, launching impactful campaigns, integrating AI for smarter workflows, or implementing innovative marketing strategies—I am always looking for ways to drive progress.
Curious about my work? Take a look at my portfolio or visit my LinkedIn profile.
About me
MY WORK AS AN INTERIM MARKETING SPECIALIST
I always take on a temporary role within an organization’s marketing and communications department. Sometimes as an interim marketing manager, other times as a senior project or campaign manager.
I typically work 32 hours per week on an interim basis, combining remote and on-site work, depending on the organization’s needs. The duration of my assignments varies—some projects last a few months, while others can span several years.
HOW I MAKE A DIFFERENCE
As an entrepreneur, I have built and sold multiple businesses. This has further sharpened my business-oriented and results-driven mindset. With my broad experience, I don’t just execute marketing projects effectively—I know how to scale them successfully into new markets. I understand the challenges companies face, from international expansion to strengthening their market position.
My roles
FLEXIBLE INTERIM MARKETING EXPERT
Depending on the organization’s needs and the phase of the project, I take on various roles within marketing and communications teams:
- Interim Marketing Manager – Responsible for marketing strategy and team leadership
- Senior Marketing Project Manager – Overseeing and executing large-scale marketing projects
- Interim Campaign Manager – Developing and leading impactful marketing campaigns
- Marketing & Communications Consultant – Advising on strategy and implementation
- Brand & Content Strategist – Creating strong brand identities and storytelling
- International Marketing Specialist – Expanding marketing strategies into new markets
With my combination of strategic insight and hands-on execution, I ensure that marketing is not just implemented effectively, but truly makes an impact.
Contact
LET’S CONNECT
Butterfly Company
Janet Schouten-den Butter
janet@butterflycompany.nl
Telefoon: +31 6 400 95 605
LinkedIn
Reviews
WHAT OTHER PEOPLE SAY ABOUT ME
Carl Axell – Winningtemp
CFO
“It was a true pleasure to work with Janet at Winningtemp. Working remotely and occasionally traveling to Sweden to align with our team, she played an instrumental role in establishing our marketing strategy in the Netherlands – ensuring it aligned with our company goals. Her campaigns and content boosted our visibility and provided strong support for the local sales team. Janet’s strategic but yet hands on approach, creative problem-solving made her a valuable asset to our company. Additionally, Janet is a very warm and enjoyable person to work with, easily building connections with colleagues across various roles and backgrounds.
I highly recommend Janet to any organization looking for an experienced marketing professional with both strategic and hands-on expertise.”
Irene Heldens – CBR
Manager Communication & Marketing
“Janet brought great energy and enthusiasm to the communications assignment at the Professional Transport Division of the CBR. She quickly mastered the complex subject matter of the division and got to work effectively and successfully. She kept her cool and brought a fresh perspective that led to innovation. I have come to know her as a true communication professional. She was also a valuable team member who made significant contributions. I would definitely approach her again for an assignment.”
Sam Mirson – ATOSS
Marketing Strategy
“Janet was a valued team member during the year we worked together.
I appreciate her great capacity to get things done – she is a true “doer”. She’s also naturally curious (one of the most important traits of any marketer) which made her understand the customer and execute customer-centric marketing.
Janet always brings ideas, a big smile, win-as-team-spirit and results. Needless to say, she has my recommendation.”
Rick Klein Velthuis – Zilveren Kruis
Brand Marketeer
“I have worked with Janet for about one and a half year and in that time I got to know her as a nice colleague you can always rely on. At Zilveren Kruis we had a challenging branding project with many different stakeholders and perspectives; a sharpened brand positioning with a new visual identity and at the same time a major technical adjustment to the website.
Janet always had the overview, knew exactly what had to be done on a project and content level. She is a good sparring partner, knows how to put things into perspective and is also a pleasant personality.”
Marieke van Wandelen – Audax Groep
Hoofd Marketing en Communicatie
“Professional, decisive and precise. With these characteristic features, Janet has given substance to the complex assignment we had for her. She helped us to streamline the marketing plans and offers for the various formulas into one fully elaborated whole. It is very nice that Janet has always been one step ahead of me when it comes to preparations and progress. In addition, Janet is just a very pleasant person who brings a lot of fun.“
Natalie Bierman – KEGA
Senior Account Manager
“During an incredibly busy period at KEGA, Janet took a lot of work off our hands and helped create structure. On coming in, Janet found it easy to connect with everyone in the team. She knows how to get things done and simply goes for it! It was really great to have Janet working alongside you during such a busy time.”
Rene Geldermans – Canon Benelux
Marketing Manager
“I have had the pleasure of working with Janet for over 2 years and got to know her as a very dedicated and hardworking project manager. She has the skills to combine strategic insights and operational tactics, leading to the successful implementation of complex projects, whilst managing and motivating virtual teams.
Janet knows when to ask for feedback from relevant stakeholders to drive projects further and to ensure the required buy-in. She is always looking for new ways of doing things and has strong knowledge of both the offline and online channels.
Her openmindedness and optimism make it a great pleasure to work with Janet.”
Jan Regelmeijer – Canon Nederland
Senior Channel Business Developer
“Janet is very dedicated towards her job and combines proper project management skills with great interpersonal skills. She has brought the promotional planning and execution to a higher level at Canon CIG. Janet is a go getter and also a pleasant and reliable colleague to work with”
Tom Collingridge – Freelance copywriter
” I’ve had the pleasure of working with Janet on various projects in recent years. She has all the things you want from an account manager: she’s intelligent, efficient, cool in a crisis and has a good sense of humour. She also has the ability to contextualize the client’s brief, and explain clearly and concisely exactly what’s needed. Account managers like Janet make life easier for a copywriter.”